If the right conclusions are drawn and the

The relationship is not linear and the market is decreasing disproportionately faster than the value of the transaction increases. Lets assume that there are companies in Poland capable of spending a million zlotys on interior design. Lead generation In a market of companies leads are much more difficult to generate than in a market times larger. In such a market it will be much more difficult to draw conclusions from quantitative analysis of marketing or sales activities. The number of people who will come to our website will be small. A significant part of them that will reach our salespeople will represent entities that are too small to make it worthwhile to offer them but the cost of attracting them will be incurr and the salespersons time will be wasted. Due to the low potential of quantitative analysis the organization will draw conclusions bas on the stories of salespeople the theories of the president and other managers instead of data.

Communicating results externally and gaining credibility times more customers means times more stars testimonials case studies and entries in the portfolio tab . Four times more excuses to communicate with customers in marketing communication Phone Number List channels. Since cheaper projects tend to be smaller they will finish faster. Hence not only the number of case studies will be greater but also the spe of obtaining them. This gives you a huge advantage in aggregating social proof which translates into your position and ability to attract leads in all contractor aggregators.



A feedback loop that improves your business times more customers means times more NPS research results times more customer feedback times more customers leaving and times more exit interviews. A company that conducts systematic NPS research and collects customer feedback and exit interviews at one point will be able to collect more data on how it should change to provide greater value to customers.