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Post by RaidersFan92 on Sept 22, 2021 17:24:24 GMT
Surprised there’s no discussion on their rebrand. I have been busy with work and expected there to be long. What do we think?
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Post by RaidersFan92 on Sept 22, 2021 17:25:05 GMT
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Post by RaidersFan92 on Sept 22, 2021 17:25:37 GMT
😂
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Post by basketballjoe3 on Sept 22, 2021 17:56:52 GMT
Cannot understand why they would think that's better than anything they had already.
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Post by drivethebody on Sept 22, 2021 18:19:39 GMT
Btec level branding
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Deleted
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Post by Deleted on Sept 22, 2021 19:00:39 GMT
Patriots copy a mls team logo and get mocked, Lions hold my beer
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D44
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Post by D44 on Sept 22, 2021 20:14:42 GMT
Lions have got such a great opportunity to make a brilliant jersey since they don't have to have plaster it in sponsors logos and they come up with this 🤮
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Post by ko25 on Sept 22, 2021 20:20:10 GMT
It's just horrendous, the crown looks like a weird idea too it's almost like a step to changing the team name.
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Post by youngrocks on Sept 22, 2021 20:26:18 GMT
Are they trying to copy lebron and nike? Zero reference to anything. Poor attempt
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Post by RaidersFan92 on Sept 22, 2021 20:55:06 GMT
The hate is on twitter is next level. I agree it’s bad though
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Post by saintpat on Sept 22, 2021 21:36:52 GMT
It's appalling! I'm expecting the Lions name to be dropped given the new logo & the fact we're clearly now meant to be known as LDN!
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Post by number23 on Sept 22, 2021 21:40:39 GMT
First saw the new logo on (I think) a FIBA post showing the Europe Cup groups. Genuinely thought the social media team didn’t have a Lions logo and used some generic placeholder instead. Awful.
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Post by massiveridersfan on Sept 22, 2021 21:59:28 GMT
Absolute rubbish. Looks like a deflated basketball and globe. No drama or anything to get excited about. Perhaps the club asked some Year 6 pupils to design something? Dreadful.
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Post by Deleted on Sept 23, 2021 7:31:59 GMT
ask yourselves this: Would it effect your decision to go to a game?
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Post by lieutenantdeng on Sept 23, 2021 8:24:42 GMT
I like that the crown is also a lions mouth, I think that's quite clever.
The investment firm bit below it is awful, looks like a design by committee job to me.
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Post by ko25 on Sept 23, 2021 8:25:08 GMT
ask yourselves this: Would it effect your decision to go to a game? Probably not but would it effect the decision to buy merchandise with this on?
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Post by docker on Sept 23, 2021 8:50:00 GMT
What a missed opportunity. Only a tourist would associate London with a crown. Just awful!
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Post by saintpat on Sept 23, 2021 9:28:45 GMT
ask yourselves this: Would it effect your decision to go to a game? Yes it quite possibly has! I feel even more disenfranchised with the club now than I did before. A generic logo, no Lions name on the shirts, hell not even London on the shirt!! I've been through many changes with this club over the past 25 years, Towns/Citys, venues, name changes & logos, but this latest re-invention is truly appalling with no care about the fans or history of the club. I appreciate there quite possibly wouldn't be a club without the American investment but they clearly have no knoedge of British sport or British basketball!
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Post by borthwick on Sept 23, 2021 10:06:05 GMT
Well the club colours have gone, the Lion is no where to be seen and this is another step to the creation of a new club that erases the past. Whether that is a good thing time will tell. But I get Pat's viewpoint.
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Post by LTFan on Sept 23, 2021 10:32:59 GMT
I know as humans we're wired not to like change... but regardless, I don't like it. With some experience in this area I think I can see what they're doing... building a brand, with a logo that people will recognise even if they're not a basketball fan. A logo you can put on all kinds of apparel that people will buy, even if they've never actually been to a game. I'm not saying they'll succeed at that. And I'm not saying it's a good logo either. But what irks me the most is that the logo has a complete disconnect from the London Lions basketball team. Also, building a successful merchandise brand (regardless of whether the basketball team themselves are successful) still actually needs you to, you know, sell merchandise!For almost 2 years now there's been no official Lions merchandise available, so we're all left still wearing the old colours and the old logo. We're going to start the season with the fans in the crowds looking like they support an entirely different team to the one on court!
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Post by dandayr on Sept 23, 2021 12:18:52 GMT
It's appalling! I'm expecting the Lions name to be dropped given the new logo & the fact we're clearly now meant to be known as LDN! just need to sign up the company formally know as Aberdeen Standard Life as the headline name sponsor of the club - then can have a vowel free name ABRDN LDN
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Post by reallyoldfeenixfan on Sept 23, 2021 12:42:54 GMT
It's appalling! I'm expecting the Lions name to be dropped given the new logo & the fact we're clearly now meant to be known as LDN! just need to sign up the company formally know as Aberdeen Standard Life as the headline name sponsor of the club - then can have a vowel free name ABRDN LDN Hang on a minute, I've got shares in that ABRDN company. Does this mean I can claim free tickets for the Copper Box to watch Lions. On second thoughts no thanks.
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Deleted
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Post by Deleted on Sept 23, 2021 12:45:58 GMT
It's appalling! I'm expecting the Lions name to be dropped given the new logo & the fact we're clearly now meant to be known as LDN! just need to sign up the company formally know as Aberdeen Standard Life as the headline name sponsor of the club - then can have a vowel free name ABRDN LDN Ummmm A is a vowel mate
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Post by LTFan on Sept 23, 2021 13:18:47 GMT
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Post by reallyoldfeenixfan on Sept 23, 2021 14:28:31 GMT
Surprised there’s no discussion on their rebrand. I have been busy with work and expected there to be long. What do we think? Could be that people had spotted it but didn't think it was anything to do with basketball?
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